Launching the Mystic Highway Band Website and Electronic Press Kit
Mystic Highway is a CCR/John Fogerty tribute band performing throughout Canada and the United States. They needed a professional website that would strengthen their online presence, promote upcoming performances and make it easier for venues and event organizers to book the band.
The goal was to launch a new website that would promote the band’s music, improve SEO, increase booking enquiries and provide targeted electronic press kits for different audiences while showcasing videos, photos, music and upcoming events.
I managed the project from concept to launch, working closely with the band to design and develop a custom WordPress website. I created the page layouts and website copy, integrated audio and video, organized photo galleries and an events calendar, developed multiple targeted EPKs, optimized the site for search engines, maintained the band’s YouTube channel and continue to provide website hosting and technical support.
Mystic Highway now has a professional website that promotes the band, strengthens its brand and makes it easier for venues to request bookings. The website achieved a number one ranking in Google search, helping the band stand out from its competitors while providing fans with a central hub for music, videos and upcoming performances. I continue to provide hosting, technical support and ongoing website maintenance.
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