About Hamilton Web Designer
I’ve been building websites since 2004. Long enough to see trends come and go, technologies change and businesses learn (sometimes the hard way) what actually works online.
My foundation comes from formal training at Mohawk College, combined with decades of real-world, hands-on experience. Over the years, working on live projects has meant constantly learning, adapting and solving problems as they come up. That includes everything from graphic design and content management systems to DNS management, domain mapping, web hosting, dynamic content implementation and email system reputation deliverability (DKIM, SPF, DMARC) and the stuff most people never want to think about.
In short, I don’t just design websites — I build and manage the environments that keep them working.
Where it started and what I learned along the way
I started out in 2004 working with a local marketing company, then moved through agency environments before eventually going solo. Along the way, I’ve worked with a wide range of businesses: construction companies, upholstery shops, wedding and event designers, musicians, recording studios, printers, tool rental companies, videographers, plumbers, record labels and more.
That variety taught me something important early on: no two businesses need the same website, even if they’re in the same industry.
It also showed me what didn’t work. Agency layers, unclear messaging and clients not knowing who to talk to when they needed help. When I first went solo, my messaging didn’t clearly communicate what I actually offered or who I was best suited to help. That’s exactly why Hamilton Web Designer exists — to be clear, focused and local.
Why I work solo — by design
Hamilton Web Designer is intentionally a one-person studio.
That’s not a limitation. It’s the point.
Staying solo allows me to truly understand my clients’ goals, act as a partner in achieving them and give honest advice about what’s needed — and just as importantly, what isn’t. There’s no handoff, no account manager and no guessing who’s working on your site. You deal directly with the person designing, building and supporting it.
That means:
How I approach websites
I lead with strategy first.
Before design, before features, before anything technical, I want to understand:
Design preferences matter, but purpose matters more.
SEO and performance are built into every site from the start, not bolted on later. A website needs to be fast, structured properly and easy for search engines to understand if it’s going to perform well. Ongoing maintenance matters too — not just for security, but to keep your business looking current and credible.
I’ve also evolved my tools over time. I moved from heavy hand-coding and custom libraries to WordPress-based solutions because it allows me to build scalable websites that grow with a business. It gives clients more control, reduces build time and delivers more value without sacrificing quality.
Experience you can rely on
I bring 22 years of experience and have worked on hundreds of websites across industries like construction, wedding and events, plumbing and music. That experience isn’t about bragging — it’s about pattern recognition, better decision-making and knowing how to avoid common (and expensive) mistakes.
Every client is different, but the constants in my work are transparency, honesty, adaptability and shared goals. If something will help your business, I’ll recommend it. If it won’t, I’ll tell you that too.
If you’re looking for a website that’s treated as a long-term business tool — not a one-off design — you’re in the right place.